Batman v Superman Box Office Drop Draws Unfavorable Fantastic Four Comparisons
Faster than a speeding bullet, “Batman v Superman: Dawn of Justice” plunged at the box office in the second week, suffering a 68 percent drop-off that was worse even the decline suffered by the disappointing “Fantastic Four.”
It appeared that the dark and brooding superhero flick suffered a fate worse than kryptonite — word of mouth. The lousy reviews finally caught up “Batman v Superman” as the slightly more discriminating second-week audiences mulled their movie choices.
Still, while the box office plummet for “Fantastic Four” was seen as a possible franchise killer, a similar fate does not seem to await Warner Bros./DC, which has “Avengers”-sized hopes for a wide — and widely interconnected — universe of comic-book movies. Why?
Why Batman v Superman Box Office Is Not Cause for Too Much Concern
1. It Still Made a Ton of Money
While that 68 percent decline seems chilling, remember that the starting point was $166 million. That means the “Batman v Superman” box office still amounted to a hefty $52 million to obliterate holdovers “Zootopia” ($20 million in week 5) and “My Big Fat Greek Wedding 2” with Nia Vardalos ($11 million in week 2) to bring its total to $261 million
2. ‘Twilight’ and ‘Harry Potter’ Parallels
Yes, it was a front-loaded movie in that it was going to make most of its cash the first weekend, but then so were some other big movies. “The Twilight Saga: New Moon,” “Harry Potter and the Deathly Hallows: Part 2” and “X-Men Origins: Wolverine” all reaped huge opening paydays followed by sharp drops, and nobody’s complaining they made too many “Twilight,” “Harry Potter” or “Wolverine” movies.
3. Spring Fever
At least some of the “Batman v Superman” box office slump has to be blamed on the timing. This sort of movie typically get released in the summer when kids are out of school and have plenty of time to see movies. The second weekend came up against the end of spring break when many students were coming home from trips (or scrambling to finish all those vacation homework assignments they put off).
Maybe We Should See Batman v Superman Box Office as Exceeding Expectations
4. It Could Actually Be Seen as an Overachiever
A movie that got reviews this stinky could have suffered even more in the first two weeks, saved by the lack of competition. It faced no other big action movies and has the comic book crowd to itself until “Captain America: Civil War” opens on May 6. This weekend it’s up against the female-leaning “The Boss” with Melissa McCarthy.
5. Wonder Woman’s Wow Factor
About the only thing reviewers like about “Batman v Superman” was the debut of Gal Gadot‘s Wonder Woman, and she’s already teed up for her own movie coming out smack in the middle of the summer of 2017. If nothing else, the film served as a perfect launch vehicle for a franchise that will expand the Marvel appeal to more girls and women. And Wonder Woman is just one of the many tentacles to this beast: Coming up Aug.5 is the crossover “Suicide Squad,” with Ben Affleck‘s Batman joining the likes of Margot Robbie, Cara Delevingne and Jared Leto as the new Joker.